Customer Experience (CX) Design! Why it is important for your business

Customer Experience (CX) Design_main photo_TAN

What is User Experience (UX)?

User Experience (abbreviated as UX) is centred around on how a person feels (user-centered) when interacting with a particular product, web application, website, application, app, software application or services. The concept of User Experience (UX) commonly used in software designs, website designs, app designs industries. Every aspect of the user’s interactions with a services, products, or company that will define a person’s perception and response that result from the use of a services or product.

What is User Experience Design (UXD)?

User Experience Design (abbreviated as UXD) is a design process with the main objective is to create visual aspects of branding, suitability, functionality, and to strategically plan how user will interact with product, web application, website, application, app, software application or services to accomplish desired outcomes. The goal is to look at the people use that product or service and their expectation then we use this information to create an experience that is efficient, meaningful, and relevant to users and enjoyable.

The Process of UX Design

How User Experience (UX) and Customer Experience (CX) work together?

UX is about the experience a user interacts with your service or product and the experience they receive from that interaction. In contrast, Customer Experience (CX) is about the relationship between your customer and your company throughout all touchpoint before, during and after the completion of products or services lifecycle, therefore UX is a part of CX.

Why User Experience (UX) Design so important?

User experience is important because it is connecting your customers with your products or services, to fulfill your customer’s needs is to achieve your business goals. It aims to provide a great user experience that will maintenance your customer loyalty to your products and brand. Keep this in mind, a meaningful user experience allows you to define customer journeys on your product or services. The more positive feedback and customer satisfaction you receive that are most conducive to your business success.

In additional, User Experience (UX) is now a key part of Search Engine Optimization (SEO), learn more about click SEO. Search engines such as Google, Bing look at ranking signals base on how user experience on your website factors. Relevant content, fast checkout process, security, responsive design optimized for all devices, page loading times, which are all a part of designing an optimize use experience. 

Whether it is a User Experience (UX) or Customer Experience (CX) projects.  We work collaboratively with you to deliver tailored, optimised solutions for your business. Contact THEAPPNOW.COM

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